Legal and Terms of Service

Last Updated: July 25, 2024

Paradigm Personality Labs, LLC (“Paradigm”, “we”, “us” or “our”) takes your privacy seriously. This Privacy Policy (“Privacy Policy”) applies to your access to and use of any of our websites that links to this Privacy Policy, including www.paradigmpersonality.com (each, a “Site” and, collectively, the “Sites”), as well as any platforms, applications, or tools made available by us via the Sites or that otherwise link to this Privacy Policy, including the MyParadigm Dashboard (the “Services”). In this Privacy Policy, the words “you” and “your” refer to the individual accessing or using the Sites and/or Services.

The section below entitled “Additional Provisions Applicable to Information of Certain U.S. Residents” serves as our Notice of Collection for purposes of the California Consumer Privacy Act of 2018 (the “CCPA”).

By using the Sites or Services, you expressly consent to our collection, use, disclosure, and retention of your information as described in this Privacy Policy. Please note that if you access any of our Sites or use our Services: (a) in the scope of your employment or otherwise in connection with responsibilities to your employer, or (b) in connection with your relationship with a third party distributor authorized by Paradigm (a “Distributor”), then in each case our collection and use of your information may be governed by, and subject to, a separate agreement between us and your employer or such Distributor, instead of this Privacy Policy. You should confirm with your employer or the relevant Distributor whether any such separate agreement exists that governs our collection and use of your information. To the extent there is a conflict between this Privacy Policy and another agreement between us and your employer or the relevant Distributor, as applicable, that agreement shall prevail.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to add to, update or change our Privacy Policy at any time in our sole discretion by posting a new version of this Privacy

Policy to the Sites and/or Services. You should check this Privacy Policy for changes each time that you access the Sites and/or use the Services, as your continued use of the Sites and Services after we post any additions, updates or changes to the Privacy Policy will constitute your consent to be bound by the new Privacy Policy. If you do not agree to any addition, update or change to this Privacy Policy, you should not access or use our Sites or Services.

GENERALLY APPLICABLE PRIVACY PROVISIONS

INFORMATION THAT PARADIGM COLLECTS

In connection with your access to and use of the Sites and Services, we may collect the following information (each as further described below):

• information you submit to us (e.g., when taking an Assessment, registering for an account or completing an online form);

• information collected from or submitted by Certified Practitioners and their administrative users;

• information provided by Distributors; and

• information collected automatically.

Information You Submit to Paradigm
If you are a Certified Practitioner (as defined in our Terms of Use), you may provide to us the following information:

• Your name

• Your phone number

• Your email address

• Your postal address

• Your employer’s or organization’s name

• Your job title and the department for which you work

• Your credit card information (e.g., the last four digits of your payment card number)

• Any information you provide to us regarding an End User (as defined below), including the End User’s name and email address

Note that Certified Practitioners may choose to provide “code names” and other anonymized information regarding relevant End Users instead of providing us with the End Users’ name and email address. If you are an End User, please direct any questions regarding information provided by the relevant Certified Practitioner to such Certified Practitioner.

If you are invited by a Certified Practitioner to take any of our proprietary personality assessments and behavioral surveys (e.g., the WorkPlace Big Five ProfileTM suite, SchoolPlace Big Five ProfileTM suite, WorkPlace Values Profile, WorkPlace Performance 360) (each, an “Assessment” and, collectively, the “Assessments”), you are an “End User” hereunder and may provide to us the following information:

• Your name
• Your email address
• Answers to questions included in the Assessment

In addition, in connection with an Assessment, you may elect to answer optional research or demographic questions and your answers to such demographic questions will also be collected by us, which may include country, age, title, education level, and industry.

Our Sites also offer multiple forms that are intended to offer you access to personalized information, sign up for our training programs, order books and ask us questions. Any information provided by you when completing such forms will also be collected by us.

You may always choose not to provide any of the foregoing information to us, but please note that this could prevent you from accessing desired online functionality.

Information Provided by Distributors
Paradigm also collects additional information from its Distributors (i.e., Master Trainers). This information includes name, email, and dates of training for certification program participants (i.e., Certified Practitioners). Paradigm does not control this information and uses it primarily to keep a record of all authorized Certified Practitioners.

Information Paradigm Collects Automatically
Paradigm collects certain information from you automatically. This information can include, but is not limited to, your IP address, the type of browser used to access our Sites and Services, pages viewed, the device used to connect to our Sites, and websites from which visitors may have accessed our Sites. This information is used to better understand how our Sites and Services are used and to improve our Sites and Services.

Paradigm automatically receives and stores certain types of information whenever you interact with its Sites and Services. When visiting our Sites, for example, certain data is collected from your web browser and through the web server Paradigm uses. This data may include IP addresses, email address, login information, password, purchase history, computer browser types (e.g., Internet Explorer, Firefox, Chrome, etc.), browser versions, various pages that users are visiting, and URL clickstream related to our Sites, including date and time.

When you access the Services by or through a mobile device, this log data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you use and other statistics.

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to collect information (e.g., browser type, device information, geolocation information) in order to improve our Sites and Services and improve our user experience.

In addition to our own cookies, log files and similar technologies, we may engage third parties (e.g., Google) to use their cookies, log files and similar technologies to report to us usage statistics of the Sites and Services, deliver advertisements on and through the Sites and Services, and for other similar purposes. Google Analytics, for example, uses cookies to track your interactions with our Sites and Services. Google collects information and reports it to us, without identifying individual users. This information helps us improve our Sites and Services so that we can better serve users. For more information on Google Analytics, please visit www.google.com/policies/privacy/partners/.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The help feature on most browsers provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Services.

HOW WE USE INFORMATION WE COLLECT

We may use the information that we collect in order to:

• respond to your inquiries and fulfill your requests, such as to send you requested materials and newsletters, as well as information and materials regarding our Services;
• provide customer support;
• present and administer the Sites and Services;
• personalize the Sites and Services for you;
• improve the Sites and Services;
• authenticate you when you log in to the Services;
• for the safety and security of you or the Sites or Services;
• prevent, detect and investigate potentially prohibited or illegal activities;
• for internal tracking and optimization efforts;
• conduct internal business analysis, research and development, or other business purposes;
• protect our legitimate business interests;
• send you communications, including marketing communications regarding our Services, news and events, as well as general education pertinent to our areas of expertise; and
• to fulfill any other purpose for which you provide it.

Additionally, we may use the information we collect to create aggregate information, such as de-identified statistics and other performance information related to the Sites or Services. This aggregate information will not identify you personally, and we may use and disclose such information for research, analytics, improving our Sites or Services, and any other legally permissible purposes.

DISCLOSURE OF INFORMATION BY PARADIGM

We disclose information collected by us to third parties as described below:

• when we have your permission to make the disclosure;
• where the disclosure is necessary for the purpose for which the information was obtained;
• to our parent company, subsidiaries and affiliates, joint venturers or other companies under common control with us for business purposes;
• in order to protect against fraud, to protect the property or other of our rights or other users of the Sites or Services, or the public;
• to contractors, third party service providers, or other third parties in order to provide services to us (including third parties that help us operate, provide, improve, integrate, customize, support and market our Sites and Services or that provide us with marketing communications, email delivery, business operations, and payment processing); or
• as otherwise disclosed in this Privacy Policy.
  
  

If you are an End User, please note that the Certified Practitioner that ordered your Assessment (and any Distributor with whom such Certified Practitioner is associated, if applicable) will also receive your information, including the answers to your Assessment. Such Certified Practitioner may also share your information with other Certified Practitioners within the same organization. Distributors are able to access all information, including the answers to Assessments, ordered through any of its customers or clients.

In the event we are acquired by, or merge or consolidate into, another entity, if there is a divestiture, restructuring, or reorganization, or if there is a sale of our assets (including in bankruptcy), your information may be transferred to the entity acquiring us or our assets or that survives the merger or consolidation. You acknowledge and agree that in the foregoing circumstances, your information may be disclosed to such third party.

We may also disclose your information where permitted by applicable law or when the disclosure is necessary, in our sole discretion, for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, in connection with litigation, or to enforce or apply any terms of use or contract.

SECURITY

The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.

However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Information we have collected from.

INTERNATIONAL TRANSFER

In connection with our provision of the Services and related support provided to you, your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we may transfer your information to United States and process it in connection with the Services or related support provided to you. Please note that in all cases we are subject to, and will comply with, the terms of this Privacy Policy.

If you are a resident of the United States or the European Union, please also review the sections below, as applicable, entitled “Additional Provisions Applicable to Information of Certain U.S. Residents” and “Additional Provisions Applicable to Information of EU Residents”.

LINKS TO OTHER SITES

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

CALIFORNIA DO NOT TRACK DISCLOSURE

At this time, we do not respond to browser ‘Do Not Track’ signals.

CALIFORNIA SHINE THE LIGHT

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Sites or Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

OPTING OUT OF COMMUNICATIONS

You may opt out of receiving newsletters, marketing or promotional materials from us by following the unsubscribe link or instructions provided in the applicable communication or by contacting at engagement@paradigmpersonality.com.

ADDITIONAL PROVISIONS APPLICABLE TO INFORMATION OF CERTAIN U.S. RESIDENTS

If you are a resident of certain U.S. states (including but not limited to California, Colorado, Connecticut, Nevada, Oregon, Texas, Utah and Virginia) you may have additional rights pursuant to applicable laws in your state of residence. This section describes those rights and how to exercise them, as well as providing additional disclosures as required under U.S. state law. As used in this section, the term “personal information” has the same meaning given to such term (or any similar term, including personal data) in the applicable state law(s).

This section serves as our Notice at Collection for purposes of the CCPA.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

In addition to the information set forth in the section above entitled “Information that Paradigm Collects”, the tables below set forth (a) the categories of personal information we have collected and processed, (b) the categories of sources from which such information was collected, (c) the business purpose for such collection, and (d) the categories of third parties to whom we disclose such personal information, in each case within the last twelve (12) months.

HOW YOUR PERSONAL INFORMATION IS COLLECTED

The section of the Privacy Policy above entitled“Information that Paradigm Collects” describes how we collect your personal information.

SALES OF PERSONAL INFORMATION

In the preceding twelve (12) months, we have not sold any categories of personal information.

SHARING PERSONAL INFORMATION

We do not currently share personal information with third parties for cross-context behavioral advertising or targeted advertising.

SENSITIVE PERSONAL INFORMATION

We do not use or disclose sensitive personal information for purposes other than those specified below:
• to perform the Services or provide the goods reasonably expected by an average consumer who requests those goods or Services;
• to prevent, detect and investigate security incidents that compromise the availability, authenticity, integrity or confidentiality of stored or transmitted personal information;
• to resist malicious, deceptive, fraudulent or illegal actions directed at Paradigm and to prosecute those responsible for those actions;
• to ensure the physical safety of natural persons;
• for short-term, transient use, including non-personalized advertising shown as part of a consumer’s current interaction with Paradigm;
• to perform services on behalf of Paradigm;
• to verify or maintain the quality or safety of a product, service or device that is owned, manufactured, manufactured for, or controlled by Paradigm and to improve, upgrade or enhance such service or device; or
• to collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

DESCRIPTION OF YOUR RIGHTS

Depending on your state of residence, you may have one or more of the following
additional rights:

1. The right to confirm whether or not we are processing your personal information and a right to access such personal information.
2. The right to know what personal information we have collected about you, including:

• the categories of personal information that we have collected about you;
• the categories of sources from which the personal information is collected;
• our business or commercial purpose for collecting, selling or sharing your personal information;
• the categories of third parties with whom we disclose personal information (if any); and
• the specific pieces of personal information that we have collected about you.

3. The right to delete personal information from our records and those of our service providers, unless an exception applies.
4. The right to correct inaccurate personal information that we maintain about you.
5. The right to obtain a copy of your personal information that you provided to us in a portable and, to the extent technically feasible, readily usable format where the processing is carried out by automated means.
6. The right to not be discriminated against by us because you exercised any of your rights under applicable law. This means we cannot, among other things:

• deny goods or services to you;
• charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
• provide a different level or quality of goods or services to you; or
• suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

EXERCISING YOUR RIGHTS

To exercise your rights described above, please submit a request by either:

• Calling us at 1-800-244-5555
• Emailing us at privacy@paradigmpersonality.com
Your request must:
• provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
• describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
To protect the security of your information, for all requests (except requests to opt- out of the sharing of personal information with third parties) you will need to provide us with enough information to reasonably verify your identity. The information you
provide must match the information we know about you. Additionally, if you request specific pieces of your personal information or the deletion of certain personal information, you may be required to provide a signed declaration under penalty of perjury and otherwise authenticate your identity. We are not obligated to process a request if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf. Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification. Please note that applicable law may restrict how often you can make a request to exercise
your rights.

REQUESTS BY AUTHORIZED AGENTS

You are permitted to designate an authorized agent to make a request on your behalf. Your authorized agent can use the methods described above to submit the request and will be required to provide proof of authorization.

MINORS

We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.

INDIVIDUALS WITH DISABILITIES

Individuals with a disability may access an alternative format of this Privacy Policy using the contact information in the section below entitled “Contact Us”.

NEVADA RESIDENTS

If you are a resident of Nevada, you have the right to request we not sell your personal information for monetary consideration to certain other parties. This right applies even if your personal information is not currently being sold. If you wish to exercise
this right, you can submit a request by either:
• Calling us at 1-800-244-5555
• Emailing us at privacy@paradigmpersonality.com

ADDITIONAL PROVISIONS APPLICABLE TO
INFORMATION OF EU RESIDENTS

In addition to any other provisions of this Privacy Policy applicable to your information, the following additional provisions apply to information relating to an identified or identifiable natural person residing in the European Union (“EU Personal Data”) that is subject to the European Union’s General Data Protection Regulation (the “GDPR”).

LEGAL BASIS FOR PROCESSING

As described above in the section entitled “How We Use Information We Collect”, we use the information we collect from you for various purposes. We rely on the following legal bases in connection with our processing of EU Personal Data:
• Processing is necessary to provide a service or feature you request. This includes (a)processing, evaluating, and respond to your requests, inquiries, and applications; (b) monitoring compliance with and enforcing any applicable terms of service or use; and (c) providing features and functionality of the Sites and Services that you use.
• Processing is necessary to pursue our legitimate interests and we have taken steps to ensure that our interests do not unduly intrude on your privacy. We rely on this justification when we (a) monitor aggregate Site or Service usage metrics; (b) analyze the information we collect to improve performance and better understand the preferences of our customers; (c) develop and improve our marketing materials, and, where permitted, contact you (including with marketing communications); and (d) to protect our legal rights, resolve disputes, troubleshoot problems or assist with investigations.

Processing is necessary to comply with our legal obligations, such as to meet our record-keeping obligations.
• Any purpose for which you consent, such as to place cookies on your device or if you agree that we may contact you.
Please note that where we rely on consent, you have the right to withdraw your consent to the processing of your EU Personal Data at any time by providing notice to us using the contact information below in the section entitled “Contact Us”.

DATA SUBJECT RIGHTS

You have the right to rectify any of your EU Personal Data that is inaccurate, complete any of your EU Personal Data that is incomplete, object to our use of your EU Personal Data (including for marketing purposes), request the deletion or restriction of your EU Personal Data, or request your EU Personal Data in a structured, electronic format. To make any of the foregoing requests, please contact us using the contact information below in the section entitled “Contact Us”. Your request and choices may be limited in certain cases. For example, if fulfilling your request would reveal information about another person, or if you ask to delete EU Personal Data which we are permitted by law or have compelling legitimate interests to keep. If you have unresolved concerns, you may have the right to complain to a data protection authority in the country where you live, where you
work, or where you feel your rights were infringed.

COMPLAINTS

If you have a complaint about our use of your EU Personal Data, please contact us directly so that we can address your complaint. If you are located in the EEA, you also have the right to lodge a complaint with the competent supervisory authority.

DATA TRANSFERS

In connection with the provision of Services and related support, we may transfer EU Personal Data we collect about you to the United States and other countries that do not have the same data protection laws as the country in which you initially provided
such data. In the event we transfer EU Personal Data outside of the European Union, we will ensure that the country to which we transfer such data has received an adequacy decision by the European Commission or that such transfer is subject to an adequate transfer mechanism pursuant to Article 46 of the GDPR

RETENTION PERIODS

We will retain EU Personal Data for so long as it is reasonably required, and until deletion of such EU Personal Data is requested. After such time period, we will either delete or anonymize your information or, if this is not possible (for example, because the information has been stored in backup archives or we are required to retain such information pursuant to applicable law), then we will securely store your information until deletion is possible.

CONTACT US

If you have any other questions about our Privacy Policy, you can:

• Email us at privacy@paradigmpersonality.com
• Call us at +1 704.331.0926
• Send mail to us at:
  Paradigm Personality Labs
  615 S. College Street, Floor 10
  Charlotte, NC 28202 USA

Last Updated: December 19, 2024

These Terms of Use (the “Terms of Use”) govern all use of the websites made available by Paradigm Personality Labs, LLC (“Paradigm”, “we”, “us” or “our”) that link to these Terms of Use, including www.paradigmpersonality.com (each, a “Site” and, collectively, the “Sites”), as well as any platforms, applications, or tools made available by us via the Sites or that otherwise link to these Terms of Use, including the MyParadigm Dashboard (the “Services”). In these Terms of Use, the words “you” and “your” refer to the individual, company, entity or organization accessing or using the Sites and/or Services.

In order to access or use the Sites or Services, you must first read these Terms of Use and agree to all the terms and conditions contained herein. BY ACCESSING AND/OR USING THE SITES AND/OR SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS OF USE. IF YOU DO NOT AGREE TO THESE TERMS OF USE, YOU MAY NOT ACCESS OR USE THE SITES OR SERVICES.

If you are agreeing to be bound by these Terms of Use on behalf of your employer, organization or another entity, you represent and warrant that: (i) you have full legal authority to bind your employer, organization or the applicable entity to these Terms of Use; (ii) you have read and understand these Terms of Use; and (iii) you agree, on behalf of the party that you represent, to these Terms of Use. If you do not have the legal authority to bind your employer, organization or the applicable entity, please do not use the Sites and/or Services on its behalf.

If you access any of our Sites or use our Services (a) in the scope of your employment or otherwise in connection with responsibilities to your employer, or (b) in connection with your relationship with a third party distributor authorized by Paradigm (a “Distributor”), your use of the Sites and/or Services may be governed by, and subject to, a separate agreement between us and your employer or such Distributor, instead of these Terms of Use. You should confirm with your employer or the relevant Distributor whether any such separate agreement exists that governs your access to and use of the Sites and Services. To the extent there is a conflict between these Terms of Use and another agreement between us and your employer or the relevant Distributor, as applicable, that agreement shall prevail.

CHANGES TO THESE TERMS OF USE

We reserve the right to add to, update or change these Terms of Use at any time in our sole discretion by posting a new version of these Terms of Use to the Sites and/or Services. You should check these Terms of Use for changes each time that you access the Sites and/or use the Services, as your continued use of the Sites and Services after we post any additions, updates or changes to these Terms of Use will constitute your consent to be bound by the new Terms of Use. If you do not agree to any addition, update or change to these Terms of Use, you should not access or use our Sites or Services.

PRIVACY

We have established a Privacy Policy to explain how your information (and the information of any End User, as defined below) is collected and used by us. Please review the Privacy Policy to understand our practices.

Additionally, to the extent we process personal data in connection with your use of the Services, the terms of our Data Processing Addendum are hereby incorporated by reference into these Terms of Use.

USING THE SITES AND SERVICES

ASSESSMENTS AND REPORTS

Our Services provide you with the ability to order Paradigm’s proprietary personality assessments and behavioral surveys (e.g., the WorkPlace Big Five ProfileTM suite, SchoolPlace Big Five Profile suite, WorkPlace Values Profile, WorkPlace Performance 360) (each, an “Assessment” and, collectively, the “Assessments”). In order to be eligible to order an Assessment through the Services, you must first complete any training and/or certification process required by Paradigm and become a “Certified Practitioner”. Once you become a Certified Practitioner, Paradigm will provide you with access to the Services through a username and password (collectively, “User Credentials”). You may not share your User Credentials with any third party, and you are responsible for maintaining the confidentiality of your User Credentials. You are fully responsible for all activities that occur through the use of your User Credentials.

When ordering an Assessment through the Services, you must provide to us with certain information related to the individual that will take the Assessment (the “End User”), including the End User’s name and email address. By providing any information to us related to an End User, you represent and warrant that you have all necessary permissions, consents and authority to provide such information to us.

After an End User completes an Assessment, we will provide to you through the MyParadigm Dashboard a report generated based on the responses provided by the End User in the Assessment (the “Report”). You must comply with the requirements and guidelines (including the ethical guidelines) communicated to you during the training and/or certification process through which you became a Certified Practitioner, and stay current with such certification.

WORKPLACE EXPERIENCE

Certified Practitioners may, as part of an Assessment, also order Paradigm’s WorkPlace Experience (WE) features and functionality to be interacted with and completed by the End User. The WE functionality is directed toward the End User and includes exercises that allow the End User to reflect on the Assessment and the End User’s feelings regarding the Assessment and its results.

The responses that the End User provides to us related to WE will not be shared with the Certified Practitioner who ordered the Assessment (though the Certified Practitioner will still receive the Report) and will only be shared with the End User for the End User’s personal use. If you, as an End User, choose to share any of the WE information, you may share only the summary sections. We may also use the responses provided by you as the End User related to WE internally, including to improve our products and services and for other business purposes.

SITE AVAILABILITY

We may modify, update, interrupt, suspend or discontinue the Sites or Services, or any portion of the Sites or Services, at any time in our sole discretion without notice. The Sites and Services may be subject to limitations, delays and other problems inherent in the use of the Internet and electronic communications. We are not and shall not be responsible or liable in any way for any delays, failures or other damage resulting from such problems.

LIMITED LICENSE

Subject to your compliance with these Terms of Use, we grant you a limited, non-exclusive, non-transferrable, revocable license to access and use the Sites and Services. You acknowledge and agree that you will not access, reproduce, duplicate, copy, sell, re-sell or otherwise exploit for any commercial or any other non-personal purpose the Sites or Services or any content contained or made available via the Sites or Services without our express written consent. The foregoing license granted by us shall automatically terminate if you do not comply with these Terms of Use.

POSTING CONTENT TO THE SITES AND SERVICES

Except as expressly stated in our Privacy Policy, by posting, uploading or submitting any content to the Sites and Services, you grant us a perpetual, royalty-free, irrevocable, non-exclusive right and license to use, reproduce, modify, adapt, sublicense, publish, translate, publicly display, publicly perform, create derivative works from and distribute such content or incorporate such content into any form, medium, or technology now known or later developed solely in connection with our provision of the Services. You agree this license includes permission for us to make such content available to other users of the Sites and Services who may access, view, store, or reproduce the content for their personal use.

You are solely liable for any content you submit or upload to the Sites and Services and by posting, uploading or submitting any content to the Sites or Services you represent and warrant that: (a) you own such content or have the right to use it and grant us the rights and license as provided in these Terms of Use, and (b) the posting, uploading or submitting of such content does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person. You may not post, upload or submit anything to the Sites or Services that is unlawful, threatening, pornographic, obscene, profane, hateful, racist, libelous, defamatory, or that would otherwise violate any law.

TERMINATION OF ACCOUNT

We reserve the right, in our sole discretion, to determine whether your use of the Sites and Services is consistent with these Terms of Use. We, in our sole discretion, may suspend, restrict or terminate your use of the Sites or Services at any time.

RESTRICTIONS ON USE

In connection with your use of the Sites and Services, you represent and warrant to us that you:

a.are at least 18 years of age;

b.will not modify, adapt, appropriate, reproduce, distribute, translate, create derivative works or adaptations of, publicly display, sell, trade, or in any way exploit the Sites or Services;

c.will not access, retrieve, scrape, index, download or copy any information contained on the Sites or Services through artificial means, such as spiders, bots, hacking devices or other means;

d.will not attempt to gain unauthorized access to the Sites or Services, the accounts of other users of the Sites or Services, or other computer systems or networks connected to the Sites or Services;

e.will not use the Sites or Services in any way that could interfere with our rights or the rights of other users;

f.will not remove, circumvent, disable, damage or otherwise interfere with any security-related features of the Sites or Services, features that prevent or restrict the use or copying of content on the Sites or Services, or features that enforce limitations on the use of the Sites or Services;

g.will not post any defamatory, illegal, infringing or misappropriated content to the Sites or Services; and

h.will abide by all applicable laws.

FEES & PAYMENT

In order to purchase an Assessment and/or Report from us, you must purchase credits (“Credits”) at the then-current pricing, which will be communicated to you by Paradigm. The number of Credits required to purchase an Assessment and/or Report is set forth at https://mydashboard.paradigmpersonality.com/consumer/credit-pricing, which may be updated by us from time to time in our sole discretion.

If you work with a Distributor, the relevant Distributor may purchase Credits for all of its customers and will distribute such Credits among such customers as agreed to between the Distributor and such customers.

NOTICE AND COMMUNICATIONS

You agree that we may communicate with you under these Terms of Use through email, regular mail or by posting any notices on the Sites or Services. You consent to receive communications from us electronically, such as e-mails, texts, or notices and messages on the Sites or Services, and you can retain copies of these communications for your records. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

THIRD PARTIES

The Sites and Services may include links to other websites or applications (each, a “Third Party Site”). We do not control or endorse any Third Party Site and provide these links as a convenience only. You agree that your use of a Third Party Site is at your own risk and that we are not responsible for the availability or contents of any Third Party Site and in no event shall we, our parent, subsidiaries and affiliates, and their respective officers, directors, employees, agents, representatives, information providers and licensors, and their respective heirs and assigns, be liable for any direct, indirect, incidental, consequential, special, exemplary, punitive or other damages from your clicking or following any links on the Sites or Services, even if informed of the possibility of such damages.

INTELLECTUAL PROPERTY

All content and information on the Sites and Services, including, but not limited to, all text, graphics, logos, icons, images, audio clips, downloads, and software are the exclusive property of Paradigm or its licensors and are protected by United States and international copyright laws. Except for the limited license granted herein, these Terms of Use do not transfer from Paradigm to you any Paradigm or third party intellectual property rights, and all right, title and interest in and to the Sites and the Services will remain (as between you and Paradigm) solely with us.

The trademarks, service marks, logos, trade dress, graphics page headers, button icons, scripts, and service names (collectively, the “Marks”) included in or made available through the Sites or Services are, unless otherwise identified, the property of Paradigm or one of its related entities in the U.S. and other countries. The Marks may not be used in connection with any product or service that is not ours, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits us. All other trademarks not owned by us that appear on the Sites or Services are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by us. Product names used on the Sites and Services are for identification purposes only and may likewise be the trademarks of their respective owners. No license or right is granted by implication, estoppel or otherwise to any Mark included in or made available through the Sites and Services.

NO WARRANTY

THE SITES, SERVICES AND ALL INFORMATION ON OR FROM THE SITES AND SERVICES (INCLUDING ALL REPORTS AND RAW DATA) ARE BEING PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. WE AND OUR PARENT, SUBSIDIARIES AND AFFILIATES ASSUME NO RESPONSIBILITY OR LIABILITY FOR THE TIMELINESS OR FAILURE BY THE SITES OR SERVICES OR ANY REPORTS OR RAW DATA. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND WITH RESPECT TO THE SITES AND SERVICES (INCLUDING ALL REPORTS AND RAW DATA) AND THEIR OPERATION, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT OR ANY WARRANTY THAT THE SITES OR SERVICES (INCLUDING ALL REPORTS AND RAW DATA) WILL: (A) MEET YOUR REQUIREMENTS; (B) BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE; (C) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITES OR SERVICES WILL BE ACCURATE OR RELIABLE; OR (D) ANY ERRORS IN THE SITES OR SERVICES WILL BE CORRECTED. YOU AGREE THAT USE OF THE SITES AND SERVICES (INCLUDING ALL REPORTS AND RAW DATA) IS AT YOUR OWN RISK.

LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR PARENT, SUBSIDIARIES AND AFFILIATES WILL NOT BE LIABLE FOR DAMAGES OF ANY KIND ARISING FROM THE USE OF OR INABILITY TO USE THE SITES OR SERVICES OR FROM ANY INFORMATION OR CONTENT ON THE SITES OR SERVICES (INCLUDING ALL REPORTS AND RAW DATA) INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, EXEMPLARY AND CONSEQUENTIAL DAMAGES, UNLESS OTHERWISE SPECIFIED IN WRITING SIGNED BY OUR DULY AUTHORIZED REPRESENTATIVE EVEN IF WE OR OUR PARENT, SUBSIDIARIES AND AFFILIATES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

GOVERNING LAW

These Terms of Use and the relationship between you and us, including but not limited to claims relating to the Sites and Services will be governed by the laws of the State of North Carolina, without regard to conflict of law provisions. You agree and consent to the exclusive jurisdiction of the state or federal courts located in Mecklenburg County, North Carolina, and waive any defense of lack of personal jurisdiction or improper venue or inconvenient forum.

SEVERABILITY

These Terms of Use are severable. If any provision contained in these Terms of Use is found to be illegal, invalid or unenforceable, the remaining provisions shall nevertheless continue in full force and effect, and the illegal, invalid or unenforceable provision shall be deemed modified so that they are legal, valid and enforceable to the maximum extent permitted by law.

ENTIRE AGREEMENT

These Terms of Use incorporate by reference any terms or notices contained on the Sites and Services, including but not limited to the Privacy Policy, and contain the entire agreement between you and us regarding the use of the Sites and Services, and the ordering of products through the Sites and Services, and supersede any prior agreement, whether written or oral, between you and us regarding the subject matter contained in these Terms of Use.

ADDITIONAL PROVISIONS APPLICABLE TO INFORMATION OF CERTAIN U.S. RESIDENTS

If you are a resident of certain U.S. states (including but not limited to California, Colorado, Connecticut, Nevada, Oregon, Texas, Utah and Virginia) you may have additional rights pursuant to applicable laws in your state of residence. This section describes those rights and how to exercise them, as well as providing additional disclosures as required under U.S. state law. As used in this section, the term “personal information” has the same meaning given to such term (or any similar term, including personal data) in the applicable state law(s).

This section serves as our Notice at Collection for purposes of the CCPA.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

In addition to the information set forth in the section above entitled “Information that Paradigm Collects”, the tables below set forth (a) the categories of personal information we have collected and processed, (b) the categories of sources from which such information was collected, (c) the business purpose for such collection, and (d) the categories of third parties to whom we disclose such personal information, in each case within the last twelve (12) months.

HOW YOUR PERSONAL INFORMATION IS COLLECTED

The section of the Privacy Policy above entitled“Information that Paradigm Collects” describes how we collect your personal information.

SALES OF PERSONAL INFORMATION

In the preceding twelve (12) months, we have not sold any categories of personal information.

SHARING PERSONAL INFORMATION

We do not currently share personal information with third parties for cross-context behavioral advertising or targeted advertising.

SENSITIVE PERSONAL INFORMATION

We do not use or disclose sensitive personal information for purposes other than those specified below:
• to perform the Services or provide the goods reasonably expected by an average consumer who requests those goods or Services;
• to prevent, detect and investigate security incidents that compromise the availability, authenticity, integrity or confidentiality of stored or transmitted personal information;
• to resist malicious, deceptive, fraudulent or illegal actions directed at Paradigm and to prosecute those responsible for those actions;
• to ensure the physical safety of natural persons;
• for short-term, transient use, including non-personalized advertising shown as part of a consumer’s current interaction with Paradigm;
• to perform services on behalf of Paradigm;
• to verify or maintain the quality or safety of a product, service or device that is owned, manufactured, manufactured for, or controlled by Paradigm and to improve, upgrade or enhance such service or device; or
• to collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

DESCRIPTION OF YOUR RIGHTS

Depending on your state of residence, you may have one or more of the following
additional rights:

1. The right to confirm whether or not we are processing your personal information and a right to access such personal information.
2. The right to know what personal information we have collected about you, including:

• the categories of personal information that we have collected about you;
• the categories of sources from which the personal information is collected;
• our business or commercial purpose for collecting, selling or sharing your personal information;
• the categories of third parties with whom we disclose personal information (if any); and
• the specific pieces of personal information that we have collected about you.

3. The right to delete personal information from our records and those of our service providers, unless an exception applies.
4. The right to correct inaccurate personal information that we maintain about you.
5. The right to obtain a copy of your personal information that you provided to us in a portable and, to the extent technically feasible, readily usable format where the processing is carried out by automated means.
6. The right to not be discriminated against by us because you exercised any of your rights under applicable law. This means we cannot, among other things:

• deny goods or services to you;
• charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
• provide a different level or quality of goods or services to you; or
• suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

EXERCISING YOUR RIGHTS

To exercise your rights described above, please submit a request by either:

• Calling us at 1-800-244-5555
• Emailing us at privacy@paradigmpersonality.com
Your request must:
• provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
• describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
To protect the security of your information, for all requests (except requests to opt- out of the sharing of personal information with third parties) you will need to provide us with enough information to reasonably verify your identity. The information you
provide must match the information we know about you. Additionally, if you request specific pieces of your personal information or the deletion of certain personal information, you may be required to provide a signed declaration under penalty of perjury and otherwise authenticate your identity. We are not obligated to process a request if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf. Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification. Please note that applicable law may restrict how often you can make a request to exercise
your rights.

REQUESTS BY AUTHORIZED AGENTS

You are permitted to designate an authorized agent to make a request on your behalf. Your authorized agent can use the methods described above to submit the request and will be required to provide proof of authorization.

MINORS

We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.

INDIVIDUALS WITH DISABILITIES

Individuals with a disability may access an alternative format of this Privacy Policy using the contact information in the section below entitled “Contact Us”.

Last Updated: February 20, 2026

PLEASE REVIEW THESE WE PLATFORM TERMS OF SERVICE (THE “AGREEMENT”) CAREFULLY. WHEREVER USED IN THIS AGREEMENT, “YOU”, “YOUR”, “CLIENT”, AND SIMILAR TERMS MEAN THE PERSON OR LEGAL ENTITY ACCESSING OR USING THE WE PLATFORM. FOR THE AVOIDANCE OF DOUBT, IF YOU ARE ACCESSING AND USING THE WE PLATFORM ON BEHALF OF A COMPANY (SUCH AS YOUR EMPLOYER) OR OTHER LEGAL ENTITY, “YOU”, “YOUR” OR “CLIENT” MEANS THE COMPANY OR OTHER LEGAL ENTITY THAT YOU ARE USING THE WE PLATFORMS ON BEHALF OF. BY ACCESSING OR USING THE WE PLATFORM OFFERED BY PARADIGM PERSONALITY LABS, LLC (“PARADIGM”, “WE”, “US”, OR “OUR”), (A) YOU REPRESENT AND WARRANT THAT YOU HAVE THE AUTHORITY TO LEGALLY BIND CLIENT AND (B) YOU CONFIRM YOU HAVE READ, UNDERSTAND AND ACCEPT AND AGREE ON BEHALF OF CLIENT TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS IN THE AGREEMENT INCLUDING ALL DOCUMENTS INCORPORATED HEREIN BY REFERENCE. IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, CEASE ALL ACCESS AND/OR USE OF WE PLATFORM.

1. DEFINITIONS

1.1 “Affiliate(s)” means any entity now existing that is directly or indirectly controlled by Paradigm. For purposes of this definition “control” means the direct possession of a majority of the outstanding voting securities of an entity.

1.2 “Assessment” means the WorkPlace Big Five Profile™ behavioral assessment questions administered to each participant.

1.3 “Confidential Information” means information provided by one party to the other party which is designated in writing as confidential or proprietary, as well as information which a reasonable person familiar with the disclosing party’s business and the industry in which it operates would know is of a confidential or proprietary nature.

1.4 “Client Data” means all data made available by or on behalf of Client to Paradigm for use in connection with the WE Platform.

1.5 “IP Rights” means and include any intellectual property rights of whatever nature, including without limitation patents, patentable inventions, design rights, copyrights, trademarks, service marks, domain names, know-how, whether registered, registrable or otherwise and including all applications (or rights to apply), renewals and extensions for such rights.

1.6 “Licensed Products” means the Assessment and materials, including test questions, computational formulas, report designs, descriptions, support materials, certification programs, training materials, exercises, games, worksheets, workbooks, books, software and all related materials owned or developed by or on behalf of Paradigm listed in Schedule A attached hereto.

1.7 “Profile Data” means all information and data resulting from the administration of the Assessment to end users. Profile Data include Score Data and Report Data.

1.8 “Report Data” means all reporting, data visualizations, interpretive narratives and other information and content produced by or on behalf of Paradigm to provide insight and information related to the Score Data, including but not limited to the Trait Report and the Consultant Report. Report Data is a sub-set of Profile Data.

1.9 “Score Data” means the objective scoring information produced by or on behalf of Paradigm resulting from the administration of the Assessment to end users. Score Data is a sub-set of Profile Data.

1.10 “Services” means any platforms, products, applications, or tools made available by Paradigm, including Licensed Products and WE Platform.

1.11 “WE Platform” means the online functionality made available by Paradigm for purposes of exchanging of feedback, reflection and other information between Assessment participants and Paradigm.

2. Grant of Access

2.1 Access to WE Platform. During the Term, Paradigm grants Client a non-exclusive, non-transferable, non-sublicensable right to use and access the WE Platform, subject to the terms of this Agreement.

2.2 Restrictions. Client will not, and will not permit or authorize any third parties to: (a) reproduce, modify, translate, enhance, decompile, disassemble, reverse engineer, create derivative works of the WE Platform, or merge the WE Platform into another program; (b) resell, rent, lease, or sublicense the WE Platform or access to it including use of the WE Platform for timesharing or service bureau purposes; (c) circumvent or disable any security or technological features or measures in the WE Platform; (d) access the WE Platform in order to build a competitive product or service, for competitive analysis, or to copy any ideas, features, functions or graphics of the WE Platform; (e) transmit through or post on the WE Platform any unlawful, immoral, libelous, tortious, infringing, defamatory, threatening, vulgar, or obscene material or material harmful to minors; (f) transmit material containing software viruses or other harmful or deleterious computer codes, files, scripts, agents, or programs; (g) interfere with or disrupt the integrity or performance of the WE Platform or the data contained therein; (h) harass or interfere with another subscriber or end-user’s use and enjoyment of the WE Platform; nor (i) remove, alter, or obscure any proprietary notice that appears on the WE Platform or related software.

2.3 Responsibility. Client will: (a) have sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of all use of the WE Platform by Client; (b) use commercially reasonable efforts to prevent unauthorized access to, or use of, the WE Platform, and notify Paradigm promptly after becoming aware of any such unauthorized access or use; and (c) comply with all applicable local, state, federal, and foreign laws in using the WE Platform.

3. CONFIDENTIALITY

3.1 Confidential Information. Confidential Information. A party will not disclose the other party’s Confidential Information to any third party without the prior written consent of the other party, nor make use of any of the other party’s Confidential Information except in its performance under this Agreement. Each party accepts responsibility for the actions of its agents or employees and shall protect the other party’s Confidential Information in the same manner as it protects its own Confidential Information, but in no event with less than reasonable care. The parties expressly agree that the terms and pricing of this Agreement are Confidential Information. A receiving party shall promptly notify the disclosing party upon becoming aware of a breach or threatened breach hereunder and shall cooperate with any reasonable request of the disclosing party in enforcing its rights.

3.2 Exclusions. Information will not be deemed Confidential Information if such information: (i) is known prior to receipt from the disclosing party, without any obligation of confidentiality; (ii) becomes known to the receiving party directly or indirectly from a source other than one having an obligation of confidentiality to the disclosing party; (iii) becomes publicly known or otherwise publicly available, except through a breach of this Agreement; or (iv) is independently developed by the receiving party without use of the disclosing party’s Confidential Information. The receiving party may disclose Confidential Information pursuant to the requirements of applicable law, legal process or government regulation, provided that, unless prohibited from doing so by law enforcement or court order, the receiving party gives the disclosing party reasonable prior written notice, and such disclosure is otherwise limited to the required disclosure.

4. WARRANTY DISCLAIMER PARADIGM MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, BY OPERATION OF LAW OR OTHERWISE, IN CONNECTION WITH THIS AGREEMENT OR WITH RESPECT TO THE SERVICES, INCLUDING THE WE PLATFORM, LICENSED PRODUCTS AND PROFILE DATA, AND HEREBY DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMNET, FITNESS FOR A PARTICULAR PURPOSE, AND ANY IMPLIED WARRANTIES ARISING OUT OF COURSE OF DEALING, USAGE OR TRADE. THE SERVICES, INCLUDING THE WE PLATFORM AND ALL INFORMATION ON OR FROM THE SERVICES, INCLUDING THE WE PLATFORM (INCLUDING ALL PROFILE DATA) ARE BEING PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. PARADIGM ASSUMES NO RESPONSIBILITY OR LIABILITY FOR THE TIMELINESS OR FAILURE BY THE SERVICES OR ANY REPORTS OR RAW DATA. TO THE MAXIMUM EXTENT PERMITTED BY LAW, PARADIGM EXPRESSLY DISCLAIMS ANY WARRANTY THAT THE SERVICES, INCLUDING THE WE PLATFORM (AND ALL PROFILE DATA) WILL: (A) MEET CLIENT’S REQUIREMENTS; (B) BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE; (C) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICES WILL BE ACCURATE OR RELIABLE; OR (D) ANY ERRORS IN THE SERVICES WILL BE CORRECTED. CLIENT AGREES THAT USE OF THE SERVICES (AND ANY PROFILE DATA) IS AT CLIENT’S OWN RISK

5. LIMITATION OF LIABILITYIN NO EVENT SHALL PARADIGM BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES (INCLUDING DAMAGES FOR LOST PROFITS, LOSS OF USE, LOSS OF OPPORTUNITY, AND THE LIKE) ARISING OUT OF OR RELATED TO THIS AGREEMENT, REGARDLESS OF WHETHER IN CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, TO THE MAXIMUM EXTENT PERMITTED BY LAW, PARADIGM AND PARADIGM’S PARENT, SUBSIDIARIES AND AFFILIATES WILL NOT BE LIABLE FOR DAMAGES OF ANY KIND ARISING FROM THE USE OF OR INABILITY TO USE THE SERVICES OR FROM ANY INFORMATION OR CONTENT ON THE SERVICES (INCLUDING ALL REPORTS AND RAW DATA). THE TOTAL CUMULATIVE LIABILITY OF PARADIGM, WHETHER IN CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, ARISING OUT OF OR RELATED TO THIS AGREEMENT, SHALL NOT EXCEED ONE THOUSAND DOLLARS ($1,000).

6. TERM

6.1 Term. This Agreement will continue in effect until completion of the Services for the applicable Client or otherwise terminated in accordance with the Agreement.

6.2 Suspension and Termination. Client agrees that Paradigm may suspend or terminate Client’s access to the WE Platform if Paradigm reasonably concludes that Client is using the WE Platform to engage in illegal activity, and/or causing immediate, material and ongoing harm to Paradigm or others, or in the event of a breach of this Agreement by Client.

7. OWNERSHIP; USE OF CONTENT; OBLIGATIONS

7.1 Client Data. The Paradigm Privacy Policy, which can be found at https://paradigmpersonality.com/privacy-policy/ is incorporated herein by reference. Additionally, to the extent Paradigm processes personal data in connection with your use of the WE Platform, the terms of our Data Processing Addendum which can be found at https://mydashboard.paradigmpersonality.com/consultant/toolbox are hereby incorporated by reference. Subject to the terms of Paradigm’s Privacy Policy and the Data Processing Addendum, Client grants Paradigm a perpetual, royalty-free, irrevocable, non-exclusive right and license to use, reproduce, modify, adapt, sublicense, publish, translate, publicly display, publicly perform, create derivative works from and distribute the Client Data or incorporate Client Data into any form, medium or technology now known or later developed solely in connection with Paradigm’s provision of the Services. For avoidance of doubt, Paradigm will comply with the Paradigm Privacy Policy and Data Processing Addendum with respect to the collection and use of personal data. Client is solely liable for all Client Data and Client represents and warrants that (a) Client owns such content or has the right to use it and grant to Paradigm the rights and licenses as provided in this Agreement, and (b) the posting, uploading or submitting of such content does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person.

7.2 Feedback. From time-to-time Client may provide Paradigm with suggestions, comments, feedback, or the like with regard to the WE Platform or Paradigm other products and services (collectively, “Feedback”). Client hereby grants Paradigm a perpetual, irrevocable, royalty-free and fully-paid up license to use and exploit all Feedback in connection with Paradigm’s business purposes, including, without limitation, the testing, development, maintenance and improvement of the Services, including the WE Platform.

7.3 Paradigm IP. Client acknowledges and agrees that as between Paradigm and Client, Paradigm (and its licensors) owns all right, title and interest in the IP Rights in and associated with the Services, including without limitation, the WE Platform, the Assessment, the Profile Data, the Score Data, and all trade-marks, service marks, trade names or logos identifying Paradigm or its products, including without limitation the WorkPlace Big Five Profile mark and Paradigm Personality Labs mark, (the “Marks”) and all goodwill related thereto. Further, all content and information on the Services, including, but not limited to, all text, graphics, logos, icons, audio clips, down-loads, and software are the exclusive property of Paradigm or its licensors and are protected by United States and international copyright laws. Except for the limited rights granted herein, this Agreement does not transfer from Paradigm to Client any Paradigm or third-party IP Rights. All other trademarks not owned by Paradigm that may appear on the Services are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by Paradigm. Product names used with the Services are for identification purposes only and may likewise be the trademarks of their respective owners. No license or right is granted by implication, estoppel or otherwise to any Mark included in or made available through the Services.

8. INDEMNIFICATION Client will indemnify, defend, and hold harmless Paradigm and its Affiliates and their respective employees, officers, directors and agents from and against all liabilities, damages, and costs (including settlement costs and reasonable attorneys’ fees) arising out of a third party claim regarding: (i) Client’s (or any Authorized User’s) use of the WE Platform or Licensed Products in violation of this Agreement or applicable law; or (ii) a claim or threat that the Client Data (or the exercise by Personify of the rights granted herein with respect thereto) infringes, misappropriates or violates any third party’s IP Rights.

9. DATA PRIVACY To the extent that Paradigm processes personal data about any individual in the course of providing the WE Platform, Client agrees Paradigm’s Data Processing Addendum, located at here applies.

10. GENERAL PROVISIONS

10.1 Applicable Law; Venue and Jurisdiction. This Agreement shall be governed by and construed in accordance with the laws of the State of North Carolina, without giving effect to its rules regarding conflicts of laws. THE PARTIES AGREE THAT ANY AND ALL CAUSES OF ACTION BETWEEN THE PARTIES ARISING FROM OR IN RELATION TO THIS AGREEMENT SHALL BE BROUGHT EXCLUSIVELY IN THE STATE AND FEDERAL COURTS LOCATED WITHIN MECKLENBURG COUNTY, NORTH CAROLINA.

10.2 Compliance with Law. Each party agrees to comply with all applicable federal, state, and local laws and regulations including the export laws and regulations of the United States and other applicable jurisdictions in providing and using the WE Platform. Without limiting the foregoing, (a) each party represents that it is not named on any U.S. government list of persons or entities prohibited from receiving exports and (b) Client shall not access or use the WE Platform in violation of any U.S. export embargo, prohibition, or restriction.

10.3 No Third-Party Beneficiaries. The parties acknowledge that the covenants set forth in this Agreement are intended solely for the benefit of the parties, their successors and permitted assigns. Nothing herein, whether express or implied, shall confer upon any person or entity, other than the parties, their successors and permitted assigns, any legal or equitable right whatsoever to enforce any provision of this Agreement.

10.4 Entire Agreement. This Agreement (together with all of the parties’ Order Forms, and all appendices to this Agreement) sets forth the entire agreement and understanding between the parties hereto with respect to the subject matter hereof and, except as specifically provided herein, supersedes and merges all prior oral and written agreements, discussions, and understandings between the parties with respect to the subject matter hereof.

10.5 Links and Third Party Content.Client agrees that Paradigm shall not be responsible for applications, services, software, or other products supplied by a third party that Client chooses to use with or integrate with the WE Platform, even if such third-party service interoperates with a WE Platform.

Effective July 31, 2026