Privacy Policy

Paradigm Personality Privacy Policy


Paradigm Personality Labs (Paradigm) takes your privacy seriously. Our Privacy Policy is an expression of Paradigm’s commitment to treating all information collected by our organization in a secure and confidential manner. The following Privacy Policy is applicable across our technology platforms – the Paradigm Personality Labs commercial website, MyParadigm Dashboard, Paradigm’s administrative and database systems, and e-commerce platforms. You will be prompted through our interfaces with consent forms, accept boxes and banners to inform you of your privacy options as they apply to a specific interface. We will not use or share your information with anyone except as described in this Privacy Policy.


Information that Paradigm Collects and Uses

Paradigm collects information on the website to personalize website sessions to better fit with unique interests, such as offering relevant, individually tailored content. When our clients access the MyParadigm Dashboard to place orders and gather product information, Paradigm collects the information necessary to communicate with you, order, track and produce assessments and reports, as designated by the MyParadigm Dashboard user. Anonymized assessment data, including demographic information, is used to improve and create new Paradigm assessment products.



A subprocessor is a third party data processor engaged by Paradigm, who has, or potentially will have, access to or process Service Data (which may contain Personal Data). Paradigm engages a variety of Subprocessors to perform various functions as detailed in this table.


Information You Submit to Paradigm

When you enter information across any of our online platforms, it is retained and stored by Paradigm. You could enter the following types of information that would be supplied to Paradigm:

  • Your name
  • Your email address
  • Answers submitted when taking an assessment
  • Your phone number
  • Your credit card information
  • Your employer’s name

You may always choose not to provide this information, but please note that this could prevent you from accessing desired online functionality.

Information Paradigm Collects from Website Visitors

Paradigm collects certain information from visitors to our website. This information can include, but is not limited to, a visitor’s IP address, the type of browser used to access our website, pages viewed, access device used to connect to our website, and websites from which visitors may have accessed the Paradigm website. This information is used to better understand how our website is used and to improve our service.


Information Paradigm Collects from Website Form Submitters

Our website offers multiple forms that are intended to offer you access to personalized information, sign up for our training programs, order books and ask us questions. Personal information you provide within these forms will be stored on Paradigm Personality Labs’ servers. We do not sell any of your information to third parties. All personal data will be stored on our servers unless deletion is requested.


Information Paradigm Collects for Sales and Marketing Purposes

In addition to website forms above, clients and prospects may provide personal information, such as name and email address to our organization’s representatives. When you provide Paradigm with permission, we will store your personal information to send you information about our products, services, news and events, and general education pertinent to our areas of expertise.  We provide opt-out and unsubscribe options in all communications. You may also unsubscribe at any time to such communications by emailing


Information Paradigm Collects from Paradigm Certified Consultants and their Administrative Users

  • Name
  • Email
  • And other Personally Identifiable Information of assessment questionnaire participants such as their place of employment, role, etc.

As a Controller of assessment and report administration for questionnaire participants, you will be providing the above information to Paradigm through the MyParadigm Dashboard.


Paradigm also collects additional information from its distribution partners (Master Trainers and Regional Affiliates). This information includes name, email, and dates of training for certification program participants. Paradigm does not control this information and uses it only to keep record of all authorized Paradigm Certified Users. Requests to access, modify or delete this data should be directed to the distribution partner.


Information Paradigm Collects from Individuals Sent Paradigm Assessment Questionnaires

  • Name
  • Email address
  • Questionnaire answers


You must consent before we capture this data in our systems. We keep this information for a reasonable amount of time.

In addition, you may elect to answer optional research or demographic questions. The data can include information such age, title, education level, industry. Paradigm stores this information for internal research purposes only, to improve our products and services.


Log Data: 

Paradigm automatically receives and stores certain types of information whenever you interact with its online platforms. When visiting the Paradigm website, for example, certain data is collected from the user’s web browser and through the web server Paradigm uses. This data may include IP addresses, email address, login information, password, purchase history, computer browser types (Internet Explorer, Firefox, Chrome, etc.), browser versions, various pages that users are visiting, and URL clickstream related to the Paradigm website, including date and time.

When you access the Service by or through a mobile device, this Log Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you use and other statistics.



Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to collect information in order to improve our services for you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie.

If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.


Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services and/or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform specific tasks on our behalf and are obligated not to disclose or use your information for any other purpose.

If we transfer personal data to a third party and that transfer, or an act of omission by the third party, results in a violation of the Principles, we are liable for the transfer and/or the act or omission, even if it was the third party that committed the act or omission.



We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting at


The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.

However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Information we have collected from. There are safeguards in place to protect your data and have the right to be notified within 72 hours per the GDPR. We accept no liability in respect of breaches that occur beyond our sphere of control.


International Transfer

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the information, including Personal Information, to United States and process it. Though your information resides in the United States, our data protection procedures adhere and comply with Privacy Shield and GDPR legislations.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that.


Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Your Rights as a Data Subject – Right to Erasure (“Right to be Forgotten”)

Paradigm Personality keeps your personal information confidential and will not be shared or sold to a third party except as required to provide our services. If in the event Paradigm Personality would need to share your personal information for services outside the normal range, individuals will be offered an opt-out choice that can limit the information and purpose of the information shared.

Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. We will take all reasonable steps to ensure of all PII including, but not limited to:

  • Your name
  • Your email address
  • Your phone number
  • Your IP address
  • Your credit card information
  • Your employer’s name

We run deletion requests on the 15th of every month to meet requirements outlined by the GDPR. This erases all personal identifying information in our own system, and applies to third-party vendors as well.

If there are exceptional circumstances that mean we can refuse to provide the information, we will explain them. If requests are frivolous or vexatious, we reserve the right to refuse them. If answering requests is likely to require additional time or occasions unreasonable expense (which you may have to meet), we will inform you.



Children’s Privacy

Only persons age 18 or older have permission to access our Service. Our Service does not address anyone under the age of 12 (“Children”).

For minors/children special consideration is taken into account to delete all data received by our system.

We do not knowingly collect personally identifiable information from children under 12. If you are a parent or guardian and you learn that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children under age 12 without verification of parental consent, we take steps to remove that information from our system.


Changes To This Privacy Policy

May 25, 2018 this Privacy Policy was updated in compliance with the GDPR in addition to adhering to the Privacy Shield. It will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


Privacy Shield

Paradigm Personality Labs complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks, as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom, and Switzerland to the United States, respectively. Paradigm Personality Labs has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit


The Federal Trade Commission has jurisdiction over Paradigm Personality Labs compliance with the Privacy Shield.

In compliance with the Privacy Shield Principles, Paradigm Personality Labs commits to resolve complaints about our collection or use of your personal information. Individuals from the European Union, United Kingdom, or Switzerland with inquiries or complaints regarding our Privacy Shield policy should first contact Paradigm Personality Labs at:

or Chief Executive Officer 704 331-0926


Paradigm Personality Labs has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by BBB National Programs. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. This service is provided free of charge to you.


An individual, under certain conditions, to invoke binding arbitration for complaints regarding Privacy Shield compliance not resolved by any other Privacy Shield mechanisms. For additional information, please see:


Individuals who provide personal data to Paradigm Personality Labs, have the right under Privacy Shield, to request Paradigm to correct or delete their personal data from our database. Data, which is encrypted, contained in data backups will be expunged, over a period of time. To request deletion or modification of personal data, please contact


Contact Us

If you have any other questions about our Privacy, you can:

Paradigm Personality Labs

4701 Hedgemore Drive, Suite 210

Charlotte, NC USA


E-mail Communications:

If you do not want to receive email or other mail from us, please unsubscribe by contacting us at

Paradigm Personality Labs may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect the property and rights of Paradigm Personality Labs or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Paradigm may also be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.