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John Lipinski, Ph.D., Chief Research & Innovation Officer

Can You Calculate ROI for Personality Assessments? optimized

Two female coworkers smiling into their gadgets

Personality assessments in the workplace are often viewed as a soft investment—useful for team-building, but hard to justify when budgets are tight or CFOs are pressing for hard numbers. But that perception is outdated. When used strategically, personality assessments can drive measurable business results, reducing mis-hires, improving engagement, and building stronger, more aligned teams. And yes, there’s a clear, credible way to calculate their ROI. This guide will show you how to: Use a simple formula to estimate ROI Connect behavioral insights to business performance Make a strong business case for assessments that scale If you’re looking to turn a… Read More »Can You Calculate ROI for Personality Assessments? optimized

How Much Do Personality Assessments Cost?

Team of co-workers working individually on open computers

Investing in your people and uncovering what keeps them engaged will have a direct, positive impact on their workplace interactions, their professional development, and their overall job satisfaction. Enhancements in these areas can lead to long-lasting improvements in the recruitment and retention of key personnel and significant, long-term benefits for your business. Personality assessments provide the most efficient and effective path for understanding personality at work.  Once you start looking at the various assessment options available, you’ll notice that cost varies greatly. To make the best decision for your organization and, more importantly, for your people, you need to understand… Read More »How Much Do Personality Assessments Cost?

Without Trust, Engagement is Dead

Employee engagement is a big topic for good reasons, but “Improving Engagement” often seems like a daunting and abstract task. This challenge has very little to do with identifying reasonable first steps (ChatGPT, Claude, and google provide similar sets of suggestions), the “whats” of employee engagement if you will.

Framing is (Nearly) Everything

More generally, framing is simply the way we look at or describe things. Framing declining sales as a “sales problem” or as a “product problem” is a big deal because those different framings lead to enormous differences in analysis, decision-making, and action. Choose the wrong frame and you’ll end up solving the wrong problem and putting your business at risk.