Our Approach

Human. Forward Thinking. Driven by Science.

We never stop evolving. Every day our team is on a mission to improve Paradigm Personality Labs’ effectiveness by creating new assessments and tools. We are determined to grow opportunities for individuals and groups and to understand and align their personalities at work and school. Our people-centered approach is holistic, grounded in science and outcome-focused.

Pierce and Jane Howard wrote an article about using the Big Five in the workplace, “Buddy, Can You Paradigm?” that was published in T+D, the Association for Talent Development’s trade journal (September 1995). It was the first time the Five-Factor Model was mentioned in a trade journal article. It described the psychology community’s shift to focus on five major personality traits, rather than four, and how they can be applied to organizations. The Five-Factor Model—also known as the Big Five has become the gold standard in personality measurement and is now used by psychologists across the globe.

Read more about their journey.

These are just some of the benefits of our system :


Built upon decades of research and consulting, Paradigm pioneered use of the Big Five model in business and organizational settings. We leverage this deep knowledge and experience together with state-of-the-art analytic techniques to deliver rigorously tested, psychometrically robust assessments that rank among the best in the industry today.


Our in-house team of implementation experts and I/O psychologists provides the expertise you need to design impactful, data-driven workplace interventions built upon Big Five insights. We blend time-tested practices, unparalleled customer service, and the full power of the WorkPlace product suite with your organization’s unique cultural and operational footprint to help you achieve your performance goals.


Our assessments decode personality traits to capture motivators, drivers, and strengths. In doing so, we honor each person’s complexity and individuality and help your organization move beyond generalizations and “gut instincts”. The WorkPlace product suite is your opportunity to understand your people, unleash their potential, and optimize your workforce.


Our consultants are a global community of specialists and subject matter experts in human resources, organizational development, and talent management. They are certified to use our assessments to solve business problems and address today’s ever-changing human capital challenges. To better serve our global partners, Paradigm also facilitates collaboration and connection through regular virtual meetings and our online community. We encourage personal introductions and partnerships to foster learning and increase opportunities for organizational impact and financial success.


Paradigm’s Big Five personality insights help individuals thrive at every organizational level, from students and new hires to managers and executives. Our assessments have been reviewed by employment lawyers and strictly adhere to Equal Employment Opportunity Commission standards. We know the value of simplicity and use clearconcise language suitable for all industries and organizations. 


The WorkPlace Big Five Profile™ is one of the most psychometrically robust tools on the market. Our personality assessment’s average coefficient alpha of .83 is among the highest of all assessments and meets all International Test Commission guidelines.

Coefficient alpha is a versatile statistic that is accepted as an indicator both of validity and reliability. Good alphas support validity, in that they suggest that all items are measuring the same thing. They also support reliability, in that they indicate that the respondents are answering consistently.


Our online assessments take just 10-15 minutes to complete and are processed immediately, providing the quick access our Paradigm-certified consultants need to deliver on time, all the time. 


Paradigm combines established research and strong psychometrics with a continuous look to the future of the workforce and human capital analytics. The result is an increasing breadth of special reports and product development initiatives that include data integration, leading-edge analytics, and enhanced interactive visualizations along with the machine learning and natural language processing techniques that propel today’s data-driven organizations forward.