Our Approach

Human. Forward Thinking. Driven by Science.

Nearly forty years ago, one of our co-founders, Dr. Pierce Howard came across the Five-Factor Model while researching his first book, Owner’s Manual for the Brain. Ever since, Paradigm has been passionate about the Five-Factor Model’s power to effect positive change.

We never stop evolving; we’re on a mission to offer high caliber assessments and tools to help you understand your workforce.

Paradigm’s research and product development help clients leverage individual strengths, motivations, and personalities to create profound workplace optimization. Our approach is people-centered, holistic, grounded in science, and outcome-focused.

We know that your people are the front lines of your organization – and the keys to your success – in this changing world. So we are steadfast in our determination to grow opportunities for individuals, teams, and organizations to align with their highest potential.

These are just some of the benefits of our system :


Built upon decades of research and consulting, Paradigm pioneered use of the Big Five model in business and organizational settings. We leverage this deep knowledge and experience together with state-of-the-art analytic techniques to deliver rigorously tested, psychometrically robust assessments that rank among the best in the industry today.


Our in-house team of implementation experts and I/O psychologists provides the expertise you need to design impactful, data-driven workplace interventions built upon Big Five insights. We blend time-tested practices, unparalleled customer service, and the full power of the WorkPlace product suite with your organization’s unique cultural and operational footprint to help you achieve your performance goals.


Our assessments decode personality traits to capture motivators, drivers, and strengths. In doing so, we honor each person’s complexity and individuality and help your organization move beyond generalizations and “gut instincts”. The WorkPlace product suite is your opportunity to understand your people, unleash their potential, and optimize your workforce.


Our consultants are a global community of specialists and subject matter experts in human resources, organizational development, and talent management. They are certified to use our assessments to solve business problems and address today’s ever-changing human capital challenges. To better serve our global partners, Paradigm also facilitates collaboration and connection through regular virtual meetings and our online community. We encourage personal introductions and partnerships to foster learning and increase opportunities for organizational impact and financial success.


Paradigm’s Big Five personality insights help individuals thrive at every organizational level, from students and new hires to managers and executives. Our assessments have been reviewed by employment lawyers and strictly adhere to Equal Employment Opportunity Commission standards. We know the value of simplicity and use clearconcise language suitable for all industries and organizations. 


The WorkPlace Big Five Profile™ is one of the most psychometrically robust tools on the market. Our personality assessment’s average coefficient alpha of .83 is among the highest of all assessments and meets all International Test Commission guidelines.

Coefficient alpha is a versatile statistic that is accepted as an indicator both of validity and reliability. Good alphas support validity, in that they suggest that all items are measuring the same thing. They also support reliability, in that they indicate that the respondents are answering consistently.


Our online assessments take just 10-15 minutes to complete and are processed immediately, providing the quick access our Paradigm-certified consultants need to deliver on time, all the time. 


Paradigm combines established research and strong psychometrics with a continuous look to the future of the workforce and human capital analytics. The result is an increasing breadth of special reports and product development initiatives that include data integration, leading-edge analytics, and enhanced interactive visualizations along with the machine learning and natural language processing techniques that propel today’s data-driven organizations forward.