
Most good business decisions have an associated return on investment (ROI). If you purchase a piece of equipment that increases output by 50% with the same labor, then the ROI calculation seems simple. An investment in marketing that drives a 20% increase in new customers is similarly easy. But what about initiatives tied to personality assessments? How do we transition from framing personality assessment as part of the “soft” and “fuzzy” world of HR and OD into the concrete, bottom-line world of finance and real ROI? If your organization is contemplating making an investment in the use of personality assessments,…