Meet the Paradigm Family

“When we can sustain the energy required to keep on succeeding, day after day and year after year, we excel without effort. It is within this space that we find solutions faster, remain motivated, and, in the long term, stay mentally and emotionally content.”


Chief Executive Officer

See why some of the world’s leading companies work with PPL

For nearly 40 years, Paradigm Personality Labs has been a leader in personality-based workplace insights, tools, and transformations. Our premier products, The WorkPlace Big Five Profile™ assessment and Trait Energy framework, provide a unique insight into behavioral energy. This ​methodology is used by some of the world’s leading companies to hire and develop their talent.






Profit Back to R&D

Paradigm empowers organizations to speak to the nuances of each individual’s behavior. The gold-standard Five-Factor Model shows your organization where your talent finds energy for smarter hiring and development.

We believe the ideal work role is one that matches our natural preferences. When we do what is natural to us, we significantly increase our chances of success.

In fact, we thrive.

How it Works

WorkPlace Big Five Profile™ reports provide actionable insights that show individuals and leaders how their personality can impact their effectiveness and performance.

The WorkPlace Big Five Profile™  report data fosters open, transparent conversations at all levels. Team members gain the vocabulary to share what they need to be successful in their role.

Managers are better able to leverage employees’ natural tendencies and habits to match skill sets and interests with roles and projects.

WorkPlace Big Five Profile™ certification​ empowers HR and leadership to facilitate career-development conversations and decision making. You gain a clear leadership pipeline filled with individuals who demonstrate emotional intelligence and empathy.

What Drives Our Leaders


Chief Executive Officer

Lisa drives the strategy and innovation at the intersection of well-being, personality insights, and action to empower the world’s leading organizations and their people to thrive. She believes that organizations drive growth and bottom-line results when they leverage the distinctive strengths and contributions of their people, at every level.  Lisa holds bachelor’s degrees in political science and international studies from Miami University of Ohio and an MBA from the University of Chicago’s Booth School of Business. She is a certified Presence-Based Leadership coach with over 10 years of experience. 



Ph.D, Chief Research and Innovation Officer

John drives the product development, analytics, and human cognition insights to empower the world’s leading organizations and their people to thrive. John’s goal is to foster optimal decision-making, deliver a competitive workforce advantage, and increase profitability by bringing the full power of data, local knowledge, and rigorous research to bear on human potential and workplace performance. He completed his PhD in Cognitive Psychology at the University of Iowa and his post-doctoral research at the Institute for Neuroinformatics in Bochum, Germany. He holds a B.A. from the University of Notre Dame.