Privacy Policy

Paradigm Personality Privacy Policy

Paradigm Personality Labs (Paradigm) takes your privacy seriously. Our Privacy Policy is an expression of Paradigm’s commitment to treating all information collected by our organization in a secure and confidential manner. The following Privacy Policy is applicable across our technology platforms – the Paradigm Personality Labs commercial website, MyParadigm Dashboard, Paradigm’s administrative and database systems, and e-commerce platforms. The act of visiting any of these sites acknowledges your acceptance of the details contained within this Privacy Policy. We will not use or share your information with anyone except as described in this Privacy Policy.

Information that Paradigm Collects and Uses

Paradigm collects information on the website to personalize sessions on website sessions to better fit with unique interests, such as offering relevant, individually tailored content. When our clients access the MyParadigm Dashboard to place orders and gather product information, Paradigm collects the information necessary to communicate with you, order, track and produce assessments and reports, as designated by the MyParadigm Dashboard user. Anonymized assessment data, including demographic information, is used to improve and create new Paradigm assessment products.

Information You Submit to Paradigm

When you enter information across any of our online platforms, it is retained and stored by Paradigm. You could enter the following types of information that would be supplied to Paradigm:

  • Your name
  • Your email address
  • Answers submitted when taking an assessment
  • Your phone number
  • Your credit card information
  • Your employer’s name

You may always choose not to provide this information, but please note that this could prevent you from accessing desired online functionality.

Log Data:

Paradigm automatically receives and stores certain types of information whenever you interact with its online platforms. When visiting the Paradigm website, for example, certain data is collected from the user’s web browser and through the web server Paradigm uses. This data may include IP addresses, email address, login information, password, purchase history, computer browser types (Internet Explorer, Firefox, Chrome, etc.), browser versions, various pages that users are visiting, and URL clickstream related to the Paradigm website, including date and time.

When you access the Service by or through a mobile device, this Log Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you use and other statistics.


Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to collect information in order to improve our services for you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provides information on how to accept cookies, disable cookies or to notify you when receiving a new cookie.

If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to process data and use our proprietary algorithms to calculate scores and narratives for Paradigm Personality products that have been ordered on behalf of the participant, or by the participant’s employer.

These third parties have access to your Personal Information only to perform specific tasks on our behalf and are obligated not to disclose or use your information for any other purpose.


We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.


The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.

However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Information we have collected from you.

International Transfer

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including Personal Information, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Only persons age 18 or older have permission to access our Service. Our Service does not address anyone under the age of 12 (“Children”).

We do not knowingly collect personally identifiable information from children under 12. If you are a parent or guardian and you learn that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children under age 12 without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

This Privacy Policy is effective as of September 29, 2017 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Privacy Shield

Paradigm Personality Labs complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks, as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. Paradigm Personality Labs has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit The Privacy Shield List of participating organizations can be found here:

The Federal Trade Commission has jurisdiction with enforcement authority over Paradigm Personality Labs compliance with the Privacy Shield.
In compliance with the Privacy Shield Principles, Paradigm Personality Labs commits to resolve complaints about our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Paradigm Personality Labs at:
or Chief Operating Officer +1 704.331.0926

Paradigm Personality Labs has further committed to refer unresolved Privacy Shield complaints to an independent resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus (CBBB). If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. The services of CBBB are provided at no cost to you.

Finally and under limited circumstances, EU and Swiss individuals with residual complaints may invoke a binding arbitration option before the Privacy Shield Panel. For additional information, please see

Individuals who provide personal data to Paradigm Personality Labs, have the right under Privacy Shield, to access their personal data and to request Paradigm to correct or delete it from our database. Should an individual want to delete, or modify personally identifiable data, which would include:
• First name
• Last name
• Email address
the individual should contact with the request. Paradigm will respond to all requests within 2 business days. If the data modification or cancellation request has the potential to compromise another person, Paradigm reserves the right to deny such requests. Paradigm reserves the right to charge a nominal fee for data deletion and/or modification as described above. Please note that data, which is encrypted, is contained in data backups will be expunged, over a period of time.

Contact Us
If you have any other questions about our Privacy Policy, you can:

  • Email us at
  • Call us at +1 704.331.0926
  • Send mail to us at: Paradigm Personality Labs – 4701 Hedgemore Drive, Suite 210 Charlotte, NC 28209 – USA

E-mail Communications:

If you do not want to receive email or other mail from us, please unsubscribe by contacting us at

Paradigm Personality Labs may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect the property and rights of Paradigm Personality Labs or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Paradigm may also be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Note that under the Privacy Shield, Paradigm Personality Labs may be liable for the third party transfer of EU and Swiss personal data.